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Our client is looking to add a Direct Mail Graphic Designer to their team! This is a 6+ month contract role with the potential to extend and would be hybrid, 3 days onsite at their office in Providence, RI.

Direct Mail Graphic Designer Qualifications:

Design & Creative Strategy

• Ability to design compliant, engaging direct mail pieces that resonate with insurance prospects (e.g. auto, home and life insurance) and align with brand guidelines
• Familiar with the multiple components that make up a full kit (OE, letter, BRE, inserts)
• Experience crafting data-driven, customer-centric designs that drive response rates.
• Understanding of testing and how to use design variations to improve campaign performance.
• Ability to translate complex insurance offerings into clear, compelling visual communications.

Insurance Marketing & Compliance

• Knowledge of compliance requirements for insurance direct mail (e.g., Marketing guidelines, disclaimers, regulatory approvals).
• Experience creating designs for various insurance products (e.g. auto, home and life insurance).
• Ability to align creative with brand guidelines while adhering to legal and industry standards.

Software & Technical Proficiency

• Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Experience with marketing automation & CRM platforms (e.g., Salesforce) for direct mail integration.
• Knowledge of direct response metrics and how design choices affect conversion rates (e.g., CTA placement, QR codes, personalized URLs).

Print & Postal Knowledge

• Experience preparing print-ready files following postal regulations
• Understanding of variable data printing (VDP) for personalized direct mail campaigns (e.g., policyholder name, state specific details).
• Familiarity with print production processes, including paper stock, coatings, and finishing techniques

Collaboration & Project Management

• Ability to work with writers, marketing teams, project coordinators and compliance to ensure messages are clear, compelling, and compliant.
• Experience in multichannel marketing (integrating direct mail with digital campaigns, email follow-ups, or call center scripts).
• Strong project management skills to handle multiple campaigns, tight deadlines, and revisions.

Experience & Education

• Solid experience in direct mail design, preferably in insurance or financial services.
• Bachelor's degree in graphic design, Marketing, or related field (or equivalent experience).
• Portfolio showcasing successful direct mail campaigns in the insurance or financial space.

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