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Overview:
Beacon Hill's client is seeking a dynamic Marketing Specialist to support client acquisition, strengthen referral relationships, and enhance brand visibility across digital and in-person channels. This role involves executing multi-channel marketing initiatives, managing back-end marketing systems, creating content, supporting events, and monitoring vendors to ensure brand consistency and impact.

This is a direct hire role that is onsite in Little Canada, MN.

Key Responsibilities:

1. Marketing Systems & Client Engagement

• Manage back-end marketing systems to deliver excellent client service and maintain brand awareness.

• Conduct CARE (Client Appreciation and Referral Engagement) outreach to existing and former clients.

• Gather and organize client testimonials to support marketing initiatives.

2. Referral Relationship Management

• Maintain and enhance relationships with referral partners, increasing lead flow and conversion.

• Use CRM to track referral data and schedule follow-ups.

• Send personalized thank-you notes and schedule meetings with new potential referral partners.

• Track and manage outgoing referrals across key practice areas.

3. Marketing Materials & Client Communications

• Develop and maintain tailored marketing materials, including brochures, proposals, welcome packages, newsletters, marketing emails, and blog content.

• Update attorney biographies and client engagement workflows.

4. Digital Marketing & SEO

• Lead internal digital strategy: SEO, blog content, internet advertising, and website optimization.

• Use AI tools for creating written and video content, including backlink placement.

• Improve online visibility and lead quality.

5. Vendor & Platform Oversight

• Oversee vendors managing the firm's website, social media, and newsletter.

• Monitor and engage on social platforms such as Facebook, Instagram, and LinkedIn.

• Ensure regular content updates and timely performance from external vendors.

6. Events & Outreach

• Coordinate marketing events, monthly webinars, speaking engagements, and networking opportunities.

• Represent the client at relevant community and industry events.

• Organize promotional materials, client gifts, and firm-hosted events.

7. Reporting & Budget Management

• Maintain accurate and up-to-date marketing tracking and reporting.

• Monitor marketing spend and campaign performance; make budget recommendations.

• Keep all marketing documentation organized and accessible.

• Lead weekly marketing meetings with stakeholders and foster a collaborative marketing culture.

Qualifications:

• Associate's or Bachelor's degree in Marketing, Communications, or related field required.

• At least 2 years of experience in a marketing-focused role.

• Proficient in Google Analytics, Canva, Mailchimp, Google Ads, and other marketing tools.

Key Skills & Strengths:

• Strategic content development and writing

• Digital marketing and online advertising expertise

• Strong written and verbal communication

• Creative thinking and problem-solving

• Proficiency in Microsoft Office Suite

• High level of organization and project management

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