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Title: Iterable Marketing Specialist

Location: Remote working EST hours

Duration: 6+ months with potential to extend

Job Description

We're seeking a healthcare-focused customer marketing professional to join our Patient Experience team. In this role, you'll help strengthen brand loyalty and deliver impactful, data-driven campaigns that inform, inspire, and support positive health outcomes. The ideal candidate is a strategic and hands-on marketer who can plan and execute omnichannel campaigns, leveraging insights to drive engagement across every stage of the patient's journey. This is a high-impact, cross-functional role for someone who thrives in a collaborative, fast-paced environment. Solid experience in lifecycle, retention, customer, or content marketing is required.

We are looking for someone that is strong in Iterable and can help lead these campaigns.

What You'll Do:

• Plan and execute omnichannel marketing campaigns that engage patients across email, web, social media, print, and in-office touchpoints.
• Work with marketing automation platforms like Salesforce Marketing Cloud, Iterable, Braze, etc.
• Manage Surveys and Feedback Loops: Design, implement, and report on surveys
• Develop compelling educational and promotional content, ensuring clarity, accuracy, and alignment with brand tone and messaging.
• Partner with creative, content, and digital teams to deliver cohesive campaigns that enhance the patient journey support program goals.
• Analyze campaign performance and patient engagement data to identify insights, optimize messaging, and drive continuous improvement.
• Collaborate cross-functionally with internal teams, including product, communications, and analytics, to ensure all patient-facing materials are impactful and consistent.

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