Marketing Analytics Manager
Marketing Analytics Manager
Boston, Massachusetts
|Direct (Permanent) Full Time
|$ 130,000 - $ 145,000 per year
Boston, Massachusetts
Direct (Permanent) Full Time
$ 130,000 - $ 145,000 per year
January 21, 2026
|Job ID: 1442775LMM_1769012568
January 21, 2026
Job ID: 1442775LMM_1769012568
Job Summary
To Apply for this Job Click Here
Title: Marketing Analytics Manager
Location: Boston
Onsite Requirements: 3-days onsite
Start: ASAP
Duration: Full Time
We're seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts. This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes-from lead generation through conversions. You'll work closely with internal teams and external partners to connect channel performance to business impact and advance attribution and data-driven decision-making capabilities.
Key Responsibilities
- Own paid media performance reporting across digital channels (search, social, display, video, programmatic) by developing and maintaining dashboards and reporting frameworks.
- Connect channel performance to business KPIs including leads, conversions, CPA, and ROI to inform investment decisions.
- Align data sources and integrate offline conversion data to ensure reporting accuracy.
- Collaborate with external partners on pacing, spend efficiency, and performance tracking against business goals.
- Lead attribution and measurement evolution, supporting multi-touch attribution and first-party data development.
- Provide proactive insights and recommendations to improve channel performance and marketing ROI.
- Support forecasting and financial planning by aligning spend projections with performance trends.
- Champion data governance and reporting consistency across teams and systems.
Qualifications
- 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
- Strong understanding of paid digital channels and their KPIs.
- Proven ability to connect marketing performance to revenue and business outcomes.
- Hands-on experience with analytics and BI tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI).
- Experience collaborating with or managing external media agencies.
- Familiarity with attribution modeling, conversion tracking, and CRM integration.
- Excellent communication skills with the ability to translate complex data into actionable insights.
- Self-starter with strong analytical skills and a collaborative mindset.
1442775LMM_1769012568
To Apply for this Job Click Here
I want more jobs like this in my inbox weekly.
Other jobs you might like...
About Beacon Hill
Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.
Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.
We look forward to working with you.
Beacon Hill. Employing the Future™