Marketing Operations Manager

3 hours ago

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Our client, in the higher-ed space, is looking to add a Marketing Operations Manager to their team. This is a 3-month contract role with potential to extend/convert full-time.

This role is hybrid and would require you to go onsite 3-days a week to their office in Cambridge, MA.

Responsibilities:

Collect and consolidate campaign performance data and track and analyze customer interactions and engagement
Create standard and custom marketing-related reports from Salesforce as requested and convert them to Microsoft Excel for things such as participant/client data, registration information, webinar data, and marketing activities for programs.
Responsible for assisting with the development and management of marketing-related financial budgets and forecasts for the Marketing function and for the marketing of each of department programs under the guidance of the Director of Marketing and Communications.
Develop an analytical framework to track, text, and report on the ROI and overall effectiveness of marketing and communication campaigns, including the development of dashboards.

Required:

Bachelor’s degree in Marketing and Communications or a related field required.
Minimum 5 years of communications or marketing and finance experience required.
Significant experience with developing and presenting data, financial reporting, and analysis.
Superior organizational skills.
Experience developing and managing contracts and Statements of Work (SOWs) with internal and external constituencies.
In-depth knowledge of Microsoft Office, with advanced Excel and PowerPoint skills.
Working knowledge of CRM systems such as Salesforce and other cloud-based tools such as SAP and marketing automation platforms.
Proven experience managing a marketing tech stack.
SQL and database querying experience.
Familiarity with: Dashboard development (e.g., Tableau, Power BI, Looker), Marketing analytics platforms, web analytics, attribution modeling, statistical analysis, and data visualization

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