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The Email Producer builds, formats, and tests email marketing content using Dreamweaver, Photoshop, our Marketing Content Management System, and the Adobe Campaign email service platform. This role is responsible for the production, development, and QC of email marketing content.
The Email Producer reports to the Director of Email Operations and will work closely with the Campaign Developers, Creative Department, Web Content, Brand and Product Marketing teams.
Responsibilities:
Build email marketing content through production process including layout of email copy and graphics in HTML and inline CSS, and preparing email content for deployment from the Adobe Campaign platform.
Create and update dynamic email templates with HTML and JavaScript
Assist with tracking of weekly emails to ensure that all emails are created on time.
Work with Campaign Development to ensure that all personalized customer data fields and version requirements are appropriately integrated.
Build dynamic personalization using JavaScript to display personalized and targeted content.
Run testing workflows in Adobe Campaign to QC email content in preparation for deployment. Work with team members through a peer review process to ensure content & tracking is accurate.
Ensure that email campaigns adhere to brand standards and guidelines.
Qualifications/Skills:
Bachelor’s degree required
2-5+ years of solid production background in a digital or email marketing environment
2 to 3 years of experience with HTML
Proficient in CSS
Knowledge of mobile-optimized HTML is preferred
Working knowledge of Adobe Creative Suite, including Photoshop and Dreamweaver
Advanced Microsoft Office skills, including proficiency with Excel
Understanding digital marketing concepts
Knowledge of Adobe Campaign or other top-tier Email Service Platform
Understanding of JavaScript
Experience designing & coding email templates preferred
Ability to handle multiple tasks, priorities, and deadlines
Prefers fast-paced environment with a desire to meet/exceed timelines
Strong creative thinking and attention to detail
Strong communication skills: written and oral
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