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Title: Marketo Digital Marketing Specialist
Location: Boston, MA
Onsite Requirements: Remote
Duration: 4+ months with potential to extend
Responsibilities:
- Building and editing Marketo campaigns
- Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform
- Writing social captions and schedule content across channels
- Collaborating on brainstorming content and strategies for blogs and social engagement
- Pulling monthly reports to track and analyze social media activity
Qualifications:
- Minimum 4+ years of Marketo experience
- Prior experience managing multiple complex marketing programs from conception to launch, with strong program execution skills
- Prior experience with social media support, managing multiple channels with writing captions, scheduling posts, and designing images; using data and reports to analyze social media activity
- Solid analytical skills and process-focused mindset; detail-oriented, ability to simultaneously execute multiple projects; understands audience segmentation and outlines customer journeys; uses data to derive insights to help build a strategy that ultimately solves a business problem
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