To Apply for this Job Click Here
Title: Marketing Analytics Manager
Location: Boston
Onsite Requirements: 3-days onsite
Start: ASAP
Duration: Full Time
We’re seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts. This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes-from lead generation through conversions. You’ll work closely with internal teams and external partners to connect channel performance to business impact and advance attribution and data-driven decision-making capabilities.
Key Responsibilities
- Own paid media performance reporting across digital channels (search, social, display, video, programmatic) by developing and maintaining dashboards and reporting frameworks.
- Connect channel performance to business KPIs including leads, conversions, CPA, and ROI to inform investment decisions.
- Align data sources and integrate offline conversion data to ensure reporting accuracy.
- Collaborate with external partners on pacing, spend efficiency, and performance tracking against business goals.
- Lead attribution and measurement evolution, supporting multi-touch attribution and first-party data development.
- Provide proactive insights and recommendations to improve channel performance and marketing ROI.
- Support forecasting and financial planning by aligning spend projections with performance trends.
- Champion data governance and reporting consistency across teams and systems.
Qualifications
- 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
- Strong understanding of paid digital channels and their KPIs.
- Proven ability to connect marketing performance to revenue and business outcomes.
- Hands-on experience with analytics and BI tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI).
- Experience collaborating with or managing external media agencies.
- Familiarity with attribution modeling, conversion tracking, and CRM integration.
- Excellent communication skills with the ability to translate complex data into actionable insights.
- Self-starter with strong analytical skills and a collaborative mindset.
