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Title: Email Marketing Specialist
Location: Remote United States – EST Hours
Duration: 12+ months
Industry: Insurance
Job Description
Day-to-Day Responsibilities
* Design and code email templates to support enterprise-level email marketing campaigns.
* Execute email marketing campaigns end to end, including audience targeting, campaign setup, approvals, testing, deployment, and post-send reporting.
* Partner with email marketing and operations stakeholders to support overall campaign strategy and execution.
* Support digital and content marketing initiatives focused on increasing brand awareness, engagement, and demand through email and digital platforms.
* Monitor and analyze key performance indicators (KPIs) to inform optimization strategies, testing, and performance improvements.
* Contribute to broader digital marketing projects and initiatives aimed at improving marketing best practices.
Must-Have Requirements
* Hands-on experience designing and coding emails using HTML and CSS.
* 2+ years of digital marketing experience, with email marketing as a primary or significant focus.
* Experience using an email service provider or marketing automation platform (e.g., Salesforce Marketing Cloud or similar).
* Familiarity with marketing technology platforms and data-driven campaign execution.
* Strong verbal and written communication skills.
* Solid time management and project management abilities.
