Duties: | - Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication
- Manage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveys
- Work closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer group’s needs
- Provide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategies
- Collaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning
- Manage external research partners and ensure high-quality, compliant (in collaboration with PV/Legal), and timely project execution
- Present findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partners
- Identify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impact
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Skills: | - Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus
- Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes
- Demonstrated track record showing high business impact
- Strong analytical skills, problem-solving, and critical thinking
- Proven ability to influence brand strategy and tactical execution through data-driven insights and recommended actions
- Strong communication and storytelling skills with executive presence
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