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Marketing Coordinator
A full-service law firm serving clients locally, nationally, and internationally, is seeking a Marketing Coordinator in the Miami office.
This role requires the Marketing Coordinator to be proactive and self-motivated and to be a team member who implements the day-to-day operations of the Marketing department.
Essential Functions
- Assist in executing strategy and regularly communicate with external audiences through various channels, including print, web, and social media.
- Draft attorney biographies and move through proper channels for approval.
- Update the firm’s website content, including updating attorney biographies, accomplishments, and news.
- Draft news items for the firm website, intranet, and internal communications, including weekly and monthly newsletters.
- Develop ads and related information for placement in event program books (such as charity dinners).
- Update and maintain the firm’s social media presence daily.
- Assist lawyers in drafting and maintaining blogs for different practice areas.
- Assist with coordination of firm events, including the Firm Retreat, Office Picnics, Holiday Parties, Annual Partners Meeting, and other events across the firm.
- Manage and develop internal databases for tracking client and potential client contacts.
- Develop social media strategies with the Marketing team.
- Respond to attorney marketing requests efficiently and professionally.
- Manage and develop internal databases for sponsorship and civic memberships.
- Manage internal databases for surveys, awards and nominations.
- Provide support to attorneys by attending conferences as needed.
- Additional tasks as assigned.
Education and Experience
- Bachelor’s degree in marketing, communications, or a similar field.
- 2-4 years of Marketing experience in a law or professional services firm.
- Familiarity with marketing professional services to the public and law firms consistent with the Florida Bar Professional Rules of Responsibilities.
- Familiarity with and fluency in various marketing media, including website design and SEO.
- Experience with social media marketing through Twitter, Facebook, LinkedIn, blogs, online video, and related media.
- Computer skills, including knowledge of MS Outlook, Word, Excel, and PowerPoint.
- Preferred experience with Canva and the Adobe Creative Suite (or comparable graphic expertise).
- Bilingual (Spanish) a plus.
