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Title: Lead Product Marketer
Location: Boston, MA
Onsite Requirements: Fully onsite
Duration: Full Time / Permanent
Our client is an early‑stage, AI consumer fitness startup building an intelligent personal trainer and companion focused on strength, accountability, and long‑term health. This is a rare opportunity for someone who wants real ownership-balancing brand and growth, rolling up their sleeves in the early days, and laying the groundwork for scale.
What You’ll Do
- Own the full marketing funnel across brand, growth, and go‑to‑market
- Develop clear messaging, positioning, and campaigns that bring the product vision to life
- Partner closely with product, engineering, and design to align strategy and execution
- Test, learn, and iterate quickly using scrappy, data‑informed experiments
- Build early traction across content, community, partnerships, and performance channels
Who You Are
- 7-8+ years of marketing experience, ideally from a SaaS or tech environment
- Comfortable operating in ambiguity and building from the ground up
- Strong communicator with both tactical execution skills and strategic mindset
- Curious, collaborative, and energized by early‑stage ownership
- Excited to work in an AI‑first organization and grow alongside the product
Why This Role
- Own and run marketing end‑to‑end
- Work with a focused, experienced team that values efficiency and smart use of time
- No nights or weekends culture-when we work, we’re fully engaged
- Competitive compensation with meaningful upside
- Career‑defining opportunity to help shape a product, brand, and category
