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Title: Trade Planning & Insights Analyst
Location: Rhode Island
Onsite Requirements: Onsite
Industry: CPG
Job Description
Key Responsibilities
- Conduct category and performance analysis (assortment, pricing, promotions).
- Analyze syndicated and shopper data to identify trends and opportunities.
- Develop fact-based insights and selling materials to support Sales.
- Build and maintain dashboards and recurring performance reports.
- Track and manage trade and promotional activity.
- Monitor trade spend and forecast performance against objectives.
- Evaluate promotion effectiveness and ROI.
- Provide actionable recommendations to improve trade investment outcomes.
- Analyze sales performance and identify risks and growth opportunities.
- Standardize and maintain reporting frameworks for consistent insights.
- Present findings clearly to cross-functional stakeholders.
Required Qualifications
- Bachelor’s degree required
- 5+ years of experience in brand, category, or trade marketing analytics in the CPG space
- Experience working with syndicated and/or shopper data platforms (e.g., Circana, Nielsen, Numerator, retailer shopper data).
- Advanced Excel skills (pivot tables, lookup functions, data analysis).
- Strong analytical and problem-solving abilities with the ability to synthesize data into actionable insights.
- Experience analyzing trade spend and promotional performance.
- Strong communication and presentation skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Familiarity with Grocery, Mass, or Club retail channels preferred.
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