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Title: Senior Manager, Performance Creative – Dynamic Creative Operations
Location: Boston, MA
Onsite Requirements: Hybrid
Duration: Direct Hire
Industry: Health & Wellness
Overview
A growing consumer-facing company is seeking a Senior Manager, Performance Creative (DCO) to lead the development of personalized, data-driven advertising experiences. This role sits at the intersection of creative strategy, marketing technology, and performance marketing, using audience insights and dynamic creative tools to improve campaign performance and customer acquisition.
Day-to-Day
* Lead creative strategy for digital advertising campaigns and landing page experiences.
* Build and manage Dynamic Creative Optimization (DCO) programs and personalized creative at scale.
* Partner with Brand, Media, CRM, Analytics, and Technology teams to develop targeted campaigns.
* Use audience insights and performance data to inform creative direction and optimization.
* Oversee creative testing initiatives, including A/B and multivariate testing.
* Monitor campaign performance and turn results into actionable recommendations.
Must-Have Requirements
* 7+ years of experience in digital marketing, creative operations, performance marketing, or a related field.
* Hands-on experience with Dynamic Creative Optimization (DCO) and creative personalization.
* Experience using dynamic creative platforms such as Flashtalking, Celtra, Smartly, Google Marketing Platform, Innovid, Clinch, or similar tools.
* Strong understanding of creative data feeds, dynamic templates, audience segmentation, and automated creative delivery.
* Proven ability to use audience insights and performance data to shape creative strategy.
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