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Role: Digital Content Marketing Manager
Industry: Consulting Firm
Office Location: Boston, MA
Onsite Expectation: 3-days onsite
Contract Duration: 12+ months
Essential Job Functions and Responsibilities:
Social and Digital Image Production
- Create social media graphics and digital assets using approved brand templates and established design systems.
- Resize and adapt existing graphics for various digital channels and platform specifications.
- Coordinate with the Lead Designer, Senior Graphics Manager, Digital Marketing Manager, and Digital Marketing Specialist to ensure deliverables align with brand standards and campaign requirements.
- Prepare production-ready image assets for publishing and distribution.
Web and Content Production Support
- Support recurring updates to employee bios, CVs, headshots, publications, and related web content.
- Maintain consistency across digital content pages by following established templates, formatting standards, and content guidelines.
- Perform QA checks to ensure accuracy, functionality, and visual consistency across web pages and digital content.
- Escalate complex CMS, HTML, content hierarchy, or stakeholder-related questions to the Digital Marketing Specialist or Digital Marketing Manager.
- Assist with routine website updates in the content management system (CMS), including:
- Content entry
- Formatting
- Image placement
- Link updates
- Quality assurance (QA)
Email and Campaign Production Support
- Support recurring updates to employee bios, CVs, headshots, publications, and related web content.
- Assist with email production tasks, including:
- Formatting
- Content Entry
- Image placement
- Link testing
- QA Reviews
- Prepare and QA campaign assets prior to deployment.
- Ensure digital campaign materials are accurate, functional, and aligned with brand standards.
Administrative and Recurring Marketing Production Tasks
- Support recurring updates to employee bios, CVs, headshots, publications, and related web content.
- Maintain organized files, asset libraries, naming conventions, version control, and production documentation.
- Track assigned tasks and complete deliverables accurately and on deadline.
- Assist with general digital marketing production and operational support as needed.
- Support recurring digital production workflows related to:
- HEOR publications
- Recruiting campaigns
- Holiday campaigns
- Other repeatable marketing initiatives
Qualifications:
- 1-3+ years of experience in digital marketing production, graphic production, web content management, or related marketing support roles.
- Experience working within brand templates and established design systems.
- Familiarity with CMS platforms and basic web content formatting.
- Experience supporting email marketing production and QA processes preferred.
- Proficiency in Microsoft Office and Adobe Creative Suite tools, particularly Photoshop and Illustrator, preferred.
- Strong organizational skills and attention to details.
- Ability to manage multiple recurring tasks and meet deadlines in a fast-paced environment.
- Strong written and verbal communication skills.
- Ability to follow established processes while collaborating effectively with cross-functional teams.
Preferred Skills:
- Familiarity with marketing automation or email platforms.
- Basic understanding of HTML and digital content formatting.
- Experience with file organization and digital asset management best practices.
- Experience working within brand templates and established design systems.
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