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Our client, a prominent higher education institution, is seeking a permanent Assistant Athletics Director for Marketing & Fan Engagement to drive fan development, game-day operations, and strategic marketing initiatives. This role will play a critical part in elevating brand presence, enhancing the fan experience, and fostering campus and community engagement.
About the Job:
- Lead game-day presentation for select sports, including football, men’s and women’s basketball, overseeing scripts, video board content, and in-game promotions.
- Develop and execute strategic marketing and communications plans for marquee sports and Olympic programs, aligning with institutional and NCAA branding initiatives.
- Supervise marketing staff and student engagement programs, building traditions, increasing student attendance, and cultivating school spirit.
- Coordinate with ticket sales, sponsorship, and production teams to maximize fan engagement and integrate sponsor activations.
- Oversee campus advertising, branding campaigns, signage production, and community outreach events.
- Manage marketing budgets, promotional items, and season ticket holder programs while ensuring compliance with brand standards.
About You:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field required.
- 3+ years of full-time experience in sports marketing, fan engagement, or promotions at the collegiate or professional level.
- Proven ability to design and implement creative game-day experiences and large-scale events.
- Strong leadership skills with experience supervising staff and managing cross-functional initiatives.
- Willingness to work nights, weekends, and game days as required.
This permanent position offers an annual salary up to $85,000, and allows for hybrid flexibility up to 1 day a week after training. This position also includes after-hours support for gamedays and sporting events. If you are a driven, passionate, and strategic professional with experience in sports marketing, communications, or fan engagement, apply today with a Microsoft Word copy of your resume!
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