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Our client, a well known beauty brand, is seeking a Temporary Marketing Assistant/Coordinator II candidate for a ~7 month assignment in their Hudson Yards office. This role requires 5 days on site with a total of 40 hours a week. The assignment will start on April 1st and will continue through November 2nd. This opportunity pays up to $42.84/hr.
Responsibilities:
- Digital Asset Management: Implement and maintain a robust digital asset management system for all brand PDP and retail media assets, ensuring assets are properly sized and approved from Global DMI database to localized e-retailers
- Asset Trafficking: Oversee the timely and accurate trafficking of digital assets to various e-commerce platforms and internal commercial partners
- Quality Control: Rigorously review all assets for quality, accuracy, and adherence to brand guidelines before distribution. This includes checking for correct file formats, resolutions, and copy before handing off to partner teams
- Workflow Management: Develop and maintain efficient workflows for asset requests, approvals, and delivery. Collaborate closely with internal teams (marketing, content factory, CGO and CMO) to ensure seamless asset flow.
- Platform Expertise: Maintain a strong understanding of the technical requirements and specifications of various online platforms, including image and video formats, file sizes, and other relevant guidelines
- PDP Auditing and Analysis: Regularly audit and analyze product detail pages (PDPs) for top SKUs on key retailer websites, ensuring accuracy, completeness, and brand consistency. Identify and catalog areas for improvement and provide recommendations to enhance product presentation and conversion rates.
- Ensure all expired assets are removed and replaced on a monthly basis.
- Cross-Retailer Promo Calendar: Maintain the comprehensive promotional calendar tracking all brand promotions across various online retailers. Ensure alignment of promotional activities with overall marketing strategy. Liase with CGO teams to ensure all information updated weekly or as needed.
Qualifications:
- Bachelor’s Degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital asset management and trafficking, preferably in the beauty or consumer goods industry.
- Strong understanding of digital marketing channels and platforms, including websites, social media, and online advertising.
- Excellent organizational skills and attention to detail.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software.
A1451031NY-Temp_1773767765