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Beacon Hill has partnered with a growing financial services organization in hiring a Marketing Specialist to start immediately. In this role, you’ll help drive brand awareness, engagement, and lead generation through strategic content and digital marketing initiatives. Qualified candidates must have financial services industry experience.
Responsibilities:
- Create, edit, and manage content for blogs, websites, landing pages, email campaigns, thought leadership pieces, and marketing collateral.
- Develop content that aligns with brand messaging and resonates with financial services audiences, including advisors, investors, executives, and clients.
- Execute SEO strategies to improve website visibility, search rankings, and organic traffic.
- Conduct keyword research and incorporate SEO best practices into content development.
- Optimize content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Write compelling website copy, campaign messaging, email content, and digital advertisements.
- Manage and update website content to ensure accuracy, consistency, and engagement.
- Collaborate with subject matter experts, advisors, executives, and leadership teams to develop content and marketing materials.
- Support paid digital campaigns across channels including Google, LinkedIn, and display advertising.
- Monitor content performance and marketing analytics to identify opportunities for improvement.
- Track SEO metrics, website traffic, engagement rates, and campaign effectiveness.
- Create content calendars and manage multiple projects simultaneously while meeting deadlines.
- Ensure all content complies with industry regulations and company standards.
- Stay current on digital marketing trends, search engine updates, AI search developments, and financial services industry trends.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
- 3+ years of marketing, content marketing, copywriting, or digital marketing experience.
- Required experience within the financial services, wealth management, investment management, banking, insurance, or fintech industry.
- Strong content writing, editing, and proofreading skills.
- Hands-on experience with SEO strategy, keyword research, and content optimization.
- Experience creating content for websites, blogs, email campaigns, and digital marketing initiatives.
- Understanding of AEO, GEO, and emerging AI-driven search strategies.
- Experience with Google Analytics, Google Search Console, and SEO tools.
- Proficiency with content management systems (CMS).
- Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools preferred.
- Knowledge of social media and paid digital marketing best practices.
- Strong project management, organizational, and time management skills.
- Ability to manage multiple priorities in a deadline-driven environment.
- Excellent written and verbal communication skills.
- Experience working in a highly professional, regulated environment preferred.
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