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The Assistant Director of Subscription Growth & Engagement will lead membership growth and engagement for a large international association, bringing modern subscription-based business practices to how the organization acquires, converts, retains, and engages members. This is an opportunity to build-out membership offerings, lead a small team, and help strengthen the community base that has a significant global impact.
About the Job
- Responsible for the strategic development and implementation of membership acquisition, conversion, renewal, retention, and engagement.
- Lead and develop a team that manages recognition programs, renewals, acquisition, and engagement; establishing clear expectations, stronger performance practices, and a culture that embraces creativity and continuous improvement.
- Deliver targeted campaigns to increase conversion and retention, elevating and growing products and services available for members and industry colleagues.
- Collaborate internally and across departments to implement campaigns and operationalize the membership model, building support for new ideas.
- Utilize metrics, dashboards, testing, and data to analyze audience engagement with different campaigns and how they correspond to measurable revenue outcomes.
About You
- 10+ years of progressive experience in subscription growth, membership, customer success, or related fields.
- A bachelor’s degree is required for this role; a master’s degree is preferred.
- Ability to bring hands-on subscription-business experience, including creating subscription products and successfully converting customers or members from free to paid offerings.
- Strong people leader and stakeholder manager who can build a high-performance culture, lead change, and gain support for ideas in a matrixed environment.
- Demonstrated success improving acquisition, conversion, renewals, retention, or engagement, supported by strong analytical capabilities and experience with CRM.
About the Position
- Compensation: $150,000-$160,000 base salary, plus an annual incentive bonus structure.
- Schedule: Hybrid schedule, with 2-3 days per week on-site.
- Benefits: Comprehensive health, dental, and vision coverage, retirement match, as well as wellness and professional development offerings.
- Location: Metro-accessible in the heart of DC!
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