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The Business Development Specialist, reporting to the Director of Marketing, plays a key role in driving revenue growth and market expansion. This role supports the Marketing and Communications team through hands‑on business development initiatives, conference engagement, and relationship building with prospective clients, learners, and strategic partners.
Responsibilites:
- Identify new business opportunities through market research, competitive analysis, and trend monitoring
- Support the development of promotional materials and presentations for client meetings, conferences, and events
- Attend conferences and events, coordinating logistics including shipping, transportation, and on‑site or virtual setup
- Serve as a primary point of contact at conferences, answering questions and capturing lead information
- Collaborate cross‑functionally with internal teams and external partners to ensure aligned marketing and outreach strategies
- Build and foster partnerships with internal groups, research centers, and external organizations that support program growth
- Assist in identifying subject matter experts and topics for future programs and stay current on industry and market trends
- Conduct discovery conversations with prospective organizations to assess needs and evaluate program fit
- Follow up with leads using a multi‑channel outreach strategy to convert prospects into clients
- Analyze performance data to refine business development and marketing strategies
Qualifications:
- Bachelor’s degree with several years’ experience in business development, marketing, or a customer‑facing role
- Proven ability to operate effectively in a fast‑paced, high‑volume environment
- Strong written, verbal, and presentation skills
- Proficiency with productivity tools, spreadsheets, presentations, video conferencing, and collaboration platforms
- Experience using marketing tools such as email platforms, social media tools, and analytics systems
- Working knowledge of digital marketing channels including email, content, SEO, and social media
- Experience with lead segmentation and follow‑up strategies
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