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Lead / Senior Design Systems Designer (Figma, Templates, Creative Automation)
Role Overview
Looking for
- A designer who has built and owned design systems, not just contributed to them
- Strong experience creating scalable templates for high-volume production
- Deep expertise in Figma (components, variants, libraries, structure)
- Experience working in automation-driven or data-connected design workflows
- Background in digital advertising, performance marketing, or large-scale creative production
What This Role Is Not
- Not focused on campaign or concept design
- Not a brand or marketing creative role
- Not a pure UI/UX product design position
- Not focused on one-off asset creation
The primary focus is not campaign design, but rather owning and evolving design systems and templates that enable high-volume, globally scaled production.
The team is seeking someone who can own design system integrity and scalability, not just execute design tasks
Strong communication, organization, and professionalism are critical for success
Key Responsibilities
- Lead the migration of legacy Photoshop-based templates into Figma, ensuring accuracy, consistency, and scalability
- Build, maintain, and evolve design systems and template libraries used across digital advertising placements
- Partner with design leadership to create standardized templates for new placements, specs, and channel partners
- Ensure all design components are structured, named, and mapped correctly to support automation workflows
- Collaborate with engineering and operations teams to enable seamless integration between Figma and Airtable
- Maintain and continuously improve systems to support automation, localization, and high-volume production
- Uphold strict brand consistency and pixel-perfect execution across all templates
Must-Have Qualifications
- Senior-level designer with deep expertise in Figma and Adobe Creative Cloud (Photoshop required)
- Proven experience building and managing design systems, not just using them
- Strong background in template creation, standardization, and scalability
- Experience working with structured design systems that support automation or dynamic content workflows
- Exceptional attention to detail, especially in component structure, naming conventions, and system logic
- Ability to collaborate cross-functionally with design, engineering, and production teams
- Strong understanding of brand consistency and governance at scale
- Experience with Airtable or similar tools supporting automated workflows
- Exposure to performance marketing or digital advertising environments
- Background in media, entertainment, or streaming platforms
- Familiarity with automation workflows connecting design systems to data inputs
- Exposure to AI-driven workflows (not required but a plus)
Portfolio Expectations
- Demonstrated experience with design systems and template libraries
- Examples showcasing brand consistency across multiple assets and formats
- Work that reflects scalable design thinking, not just one-off creative execution
- Evidence of structured, system-driven design approaches
Work Environment & Scope
- Focus on performance marketing creative, including digital ads across display, web, social, and connected TV platforms (e.g., Roku, Amazon, Samsung)
- Templates must support multiple placements and formats while maintaining consistent brand standards
- High attention to detail required due to integration with automation systems
Interested candidates may submit their resumes online or call 310-906-4780 for further information regarding the position.
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