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Marketing Manager – Originals & Content Campaigns
Overview:
Seeking a creative and strategic Marketing Manager to lead campaigns for original and licensed entertainment content. The ideal professional brings a blend of strategic thinking, creative storytelling, and data-driven decision-making to deliver compelling campaigns that drive awareness, engagement, and viewership. This role requires someone highly organized, proactive, and passionate about television, film, and pop culture.
Must-Have Qualifications
- 5+ years of professional experience in marketing, content strategy, or campaign management, preferably within entertainment, media, or streaming industries.
- Proven success developing and executing integrated marketing campaigns for high-visibility content or IP.
- Experience writing briefs, leading campaign strategy, and managing partner relationships.
- Strong collaboration skills with internal cross-functional teams (Media, Creative, PR, CRM, Social, Research, etc.) and external vendors.
- Analytical thinker with the ability to interpret data and optimize campaign performance.
- Outstanding organizational, communication, and time management abilities.
- A proactive self-starter who thrives in fast-paced environments and brings both strategic and creative energy to every project.
- Deep enthusiasm for TV, film, and entertainment culture.
Key Responsibilities
- Develop and execute innovative marketing campaigns for original and licensed titles across digital, social, and traditional platforms.
- Oversee campaign strategy, creative brief development, and end-to-end execution to meet audience and brand objectives.
- Collaborate across departments to ensure consistent messaging and cohesive execution.
- Manage campaign budgets, timelines, and performance tracking to ensure on-time, data-informed delivery.
- Analyze results and audience engagement metrics to guide optimization and future strategy.
- Stay ahead of emerging trends and industry best practices to continually enhance campaign impact.
- Support broader brand and audience engagement initiatives across multiple genres and content categories.
Interested candidates may submit their resumes online or call on 310-906-4780 for further information regarding the position.
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