Sales Representative

Title: Sales Representative- Wide Format Graphics/ Media

Location: On-Site/ Travel Based in Madison, WI

Territory: WI, IL, MN, IA

Type: Full Time Direct Hire

Salary: $60k base + commission (OTE 100k+)

Role Overview

We are seeking a Regional Sales Representative to support and grow our wide format digital media business across the Midwest. This role focuses on selling printable media products used for large-format graphics applications, including adhesive-backed vinyl, photo paper, and other specialty substrates. Many applications include over-lamination to protect graphics from sun exposure and extend durability. This is a niche but growing segment within the wide format graphics industry.

Product & Market Context

Wide format digital media is used by virtually anyone producing or displaying graphics, with adhesive-backed vinyl being the most common material. Approximately 20% of applications require over-lamination. While the company is well known for laminating and over-laminating solutions, its media product line-introduced within the last five years-represents a significant growth opportunity and access to a much broader portion of the overall market.

Sales Territory & Location

• Territory: Midwest (Wisconsin, Illinois, Minnesota, Iowa)
• Base Office: Madison, WI
• This role requires frequent field travel throughout the territory

Key Responsibilities

• Manage and grow an existing book of business
• Develop new customer relationships and generate new revenue
• Execute geographic canvassing strategies, including multi-stop prospecting trips
• Build long-term partnerships with small to large commercial printing companies
• Primary sales focus on wide format media products
• Secondary responsibility to sell laminating equipment (training provided)

Ideal Candidate Profile

• Experience or exposure to wide format digital media, such as adhesive vinyl, photo paper, or other printable substrates
• Strong interpersonal and relationship-building skills
• Confident, energetic, and comfortable engaging with customers in person
• Coachable, adaptable, and eager to learn a technical product line
• Education: Associate degree or some college coursework preferred; equivalent experience considered

Employment Details

• Full-time, long-term position
• Company vehicle provided
• Company credit card provided

Compensation

• Base salary: $60,000-$70,000
• Commission: additional earnings with realistic six-figure total compensation potential