Senior Marketing Data Analyst

Analyze large, complex datasets to identify trends, patterns, and insights that support business decisions

Lead data projects from concept through delivery, ensuring alignment with business goals

Translate business questions into analytical approaches and provide clear, actionable insights

Partner with cross-functional teams to understand data needs and deliver solutions

Present findings and recommendations to senior stakeholders and leadership

Apply statistical analysis and machine learning techniques to solve complex business problems

Develop and maintain data models for forecasting and scenario planning

Ensure data quality and integrity through audits, validation, and governance best practices

Collaborate with data engineering and IT teams to improve data pipelines and infrastructure

Drive automation initiatives to improve reporting efficiency and reduce manual work

Establish best practices for data analysis and visualization

Mentor junior analysts and provide guidance across the team

Bachelor’s degree in Data Science, Statistics, Computer Science, or related field (Master’s preferred)

5+ years of experience in data analytics, business intelligence, or a related field

Advanced proficiency in SQL, data modeling, and ETL processes

Strong experience with data visualization tools (Power BI, Qlik)

Proficiency in Python or R for statistical analysis, modeling, and automation

Experience with AWS technologies (S3, Athena, Redshift) or other cloud platforms

Knowledge of emerging analytics approaches, including AI-driven solutions and examples of the outcomes that were delivered

Experience working with large datasets and complex data environments

Strong problem-solving skills and attention to detail

Excellent communication skills, with the ability to present to both technical and non-technical audiences