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Location: 4 days/week on site/ 1 day remote West Chester, PA
Position Description:
- Initiate marketing objectives, strategies, programs, and policies working with Product Managers to create an overall marketing vision into integrated business plans, tactics, projects, and deliverables
- Leads critical marketing functions, including market research, communications, and product planning. And develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions
- Develop and implement comprehensive marketing strategies aligned with corporate objectives.
- Create and manage marketing campaigns across digital, print, email, social media, and trade show channels.
- Develop compelling marketing content, including brochures, presentations, advertisements, newsletters, website content, and social media materials.
- Utilize Canva to design and update marketing collateral, presentations, graphics, and promotional materials.
- Collaborate with cross-functional teams including Sales, Quality, Regulatory Affairs, and Executive Leadership.
- Manage company branding and ensure consistency across all communication channels.
- Coordinate trade shows, conferences, industry events, and customer-facing marketing activities.
- Monitor, analyze, and report on marketing campaign performance.
- Maintain and update company website content and digital marketing platforms.
- Support lead generation initiatives and customer engagement programs.
- Manage relationships with external vendors, agencies, and marketing partners.
- Stay current on industry trends, competitor activities, and evolving marketing technologies.
- Performs other duties or special projects as required or as assigned by a supervisor.
Required Skills:
- Bachelor’s degree
- 8+ years of creative marketing experience within a regulated industry.
- Demonstrated experience developing and executing successful marketing campaigns.
- Proficiency with Canva and other graphic design and content creation tools.
- Strong understanding of digital marketing, social media, email marketing, and website management.
- Excellent written, verbal, and presentation communication skills.
- Strong project management and organizational abilities.
- Ability to manage multiple projects and deadlines simultaneously.
- Proficiency in Microsoft Office Suite, including PowerPoint, Excel, Word, and Teams.
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