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Required Skills:
3-5 years managing paid search, Meta (Facebook/Instagram), and display advertising campaigns.
Product Feed Expertise: Proven ability to manage product feeds across multiple ad platforms.
Technical Setup: Skilled in API integrations, keyword-level tracking, and pixel implementation.
Budget Management: Experience handling seven-figure advertising budgets.
Excel Proficiency: Advanced skills in Excel (pivot tables, VLOOKUP, complex formulas) for data analysis.
Analytical Mindset: Ability to interpret data and use insights to optimize performance.
Tools Knowledge: Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and feed management tools.
Communication Skills: Strong written and verbal communication abilities.
Attention to Detail: Ability to manage multiple projects with precision and accuracy.
Experience with eCommerce platforms (Shopify, Magento, BigCommerce).
Knowledge of display ad networks (Google Display Network, Criteo).
Familiarity with data visualization tools (Data Studio, Tableau, Power BI).
Experience designing, launching, and refining paid search, social (Meta), and display ad campaigns to boost traffic and conversions.
Ability to manage and optimize campaigns within multi-million-dollar budgets to ensure efficient spend and maximize ROAS.
Maintain and update product feeds across advertising platforms for accurate and timely information.
Experience evaluating large datasets to track performance, uncover trends, and adjust strategies for better results.
Performance Reporting: Create and maintain detailed reports on campaign KPIs, including ROAS, using Excel and other analytics tools.
Strategic Planning: Partner with the parts team to develop and implement holistic eCommerce marketing strategies.
A/B Testing: Run experiments on ad creatives, landing pages, and campaign elements to improve effectiveness.
Desired Skills:
Masters’s degree in Information Technology or a related field
Description of Role/Responsibilities/Project: Beacon Hill Technologies is seeking a highly organized and detail-oriented Digital SEM expert manage and optimize paid search, social, and display advertising campaigns for AutoNation’s parts business. This role involves overseeing large-scale budgets, managing product feeds, analyzing performance data, and driving strategy to maximize return on ad spend. You will collaborate with cross-functional teams to develop marketing initiatives, conduct A/B testing, and stay ahead of industry trends. Strong analytical skills, technical expertise in campaign setup, and proficiency with tools like Google Ads, Meta Ads Manager, and Excel are essential.
