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Title: Digital Marketing Specialist
Location: Boston
Onsite Requirements: Hybrid
Duration: Contract roles – 6-months with potential to extend
Our client is seeking a hands-on Digital Marketing Associate to manage and optimize direct-to-consumer paid media campaigns. This role will focus on improving return on ad spend, driving efficient customer acquisition, testing new strategies, and identifying opportunities to scale performance.
Key Responsibilities
- Manage paid digital campaigns across social, search, and programmatic channels.
- Own campaign budgets, performance monitoring, optimization, and reporting.
- Analyze key metrics, including ROAS, conversions, and customer acquisition performance.
- Identify underperforming campaigns and implement improvements.
- Develop and execute A/B tests across audiences, creative, messaging, offers, and landing pages.
- Partner with creative and analytics teams to improve campaign effectiveness.
- Recommend new channels, tactics, and opportunities to drive growth.
- Monitor digital advertising trends and competitive activity.
- Support additional digital marketing initiatives as needed.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of hands-on paid media experience preferred.
- Experience managing paid social and paid search campaigns and budgets.
- Strong understanding of ROAS, conversion metrics, and campaign optimization.
- Proficiency in spreadsheet-based reporting and analysis.
- Familiarity with conversion tracking, web analytics, and landing page optimization is a plus.
- Strong analytical, organizational, and project management skills.
- Self-starter who can independently manage priorities and make data-driven decisions.
- Collaborative, proactive mindset with an interest in testing and continuous improvement.
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