SMC CRM Marketing Specialist
About the Role
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Title: CRM Marketing Specialist
Industry: Fitness
Duration: 12-month contract with potential to convert full-time
Hours: Initially 20-30 hours per week
Would be expected to go onsite on Mondays & Wednesdays to their office in downtown Boston.
Must have Salesforce Marketing Cloud and AMPscript experience
The CRM Specialist coordinates, implements and optimizes best-in-class CRM marketing campaigns (Email, SMS, Push and In-App Messages) aligned with annual marketing calendar, brand initiatives, member moments and organizational goals. This role will develop and execute Email, SMS, Push, In-App messaging marketing campaigns, including promotional campaigns aligned with marketing initiatives, seasonal promotions, lifecycle journeys and member milestones. The Specialist will contribute to copywriting, email design, campaign automation, HTML/Data extension support, journey building and light analytics.
Essential Duties & Responsibilities
- CRM Campaign Implementation
- Content Optimization
- Email List Management
- A/B Testing
- Performance Metrics Monitoring
- Team Collaboration
- Compliance Assurance
- Automation Implementation
Experience, Qualifications & Competencies
- Bachelor’s degree in marketing, communication or related field
- 2+ years of experience in email marketing or digital marketing roles, focused on email
- Technical proficiency in email marketing platforms (e.g. Salesforce Marketing Cloud, Mailchimp,), CRM software, and automation software and tools
- Proven experience building emails and audience lists as well as deployment in SFMC Salesforce Marketing Cloud, including Content Builder, Journey Builder, Automation Studio, and Mobile Studio
- Significant experience with AMPscript, Dynamic Code Blocks, and SQL with SFMC or mastery of AMPscript and Dynamic Code Blocks, and SQL within SFMC
- Analytical minded with the ability to interpret data, monitor metrics, and use actionable insights to improve campaigns. Knowledgeable in Google analytics tools.
- Knowledge of graphic design, HTML, and CSS for creating polished, functional emails, automating emails, and basic coding tasks. Adobe Creative Suites (e.g., Photoshop, Illustrator) and Figma, strongly preferred.
- Ability to troubleshoot technical issues and adapt to challenges in email marketing strategy
1472279LMM_1787930548
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Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, and a passion for innovation, creativity and continuous improvement.
Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.
We look forward to working with you.