Website Content Manager

Position Summary

Beacon Hill is seeking an experienced Website Content Manager to support a large-scale website rebuild and ongoing content optimization initiative. This hands-on role combines B2B product marketing, website content strategy, persuasive copywriting, CMS page development, and conversion-focused optimization.

The ideal candidate can take complex product and solution information and transform it into clear, concise, customer-focused website content. This position will personally write, build, review, and improve B2B product and solution pages while partnering with product marketing, web, creative, SEO, design, and development teams.

Position Details

• Job Type: Full-time contract
• Pay Rate: $32-$45/hour
• Schedule: Approximately 40 hours per week
• Start Date: November 30, 2026

Key Responsibilities

• Translate complex product briefs and source materials into concise, persuasive, web-ready content.
• Write and edit headlines, value propositions, product benefits, proof points, supporting copy, and calls to action.
• Develop B2B product and solution pages with clear messaging, page flow, and customer-focused storytelling.
• Partner with product marketing managers to understand target audiences, customer needs, product positioning, and page objectives.
• Build and update website pages within a CMS using established templates and components.
• Review existing content and determine what should be retained, rewritten, reorganized, or removed.
• Manage assigned pages through writing, assembly, review, QA, approval, publication, and ongoing maintenance.
• Optimize content and page structure to improve customer journeys and conversion.
• Monitor website performance and recommend content improvements based on results.
• Coordinate with product marketing, web, SEO, creative, design, and development teams.
• Support A/B testing and conversion optimization initiatives as the program evolves.
• Maintain content quality, accuracy, brand consistency, accessibility, and usability across assigned pages.

Systems & Tools

• Sitecore or comparable enterprise CMS
• Microsoft Office Suite
• Pardot or comparable marketing automation platform
• Website analytics tools
• A/B testing and conversion optimization tools
• Basic HTML

Qualifications

• 3-5+ years of relevant website content, B2B product marketing, or digital marketing experience.
• B2B product or solution marketing experience.
• Strong website copywriting and editing skills.
• Experience translating complex product information into clear customer benefits and persuasive messaging.
• Experience creating or improving B2B product pages, solution pages, landing pages, or similar website content.
• Knowledge of value propositions, customer journeys, page structure, visitor intent, and calls to action.
• Experience working within a CMS or template-based publishing environment.
• Strong understanding of web content strategy and customer-focused storytelling.
• Ability to independently manage multiple website projects and stakeholder requests.
• Strong organizational skills, attention to detail, and marketing judgment.
• B2B technology, SaaS, software, or complex-solution marketing experience preferred.
• Experience with conversion optimization, website analytics, demand generation, or A/B testing is a plus.
• Sitecore experience is preferred but not required.
• Portfolio, writing samples, or relevant work examples required.