Digital Ad Copywriter – $85K-$95K – Alexandria, VA
About the Role
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Our client, a professional association with an office in Alexandria, VA, is looking for a Copywriter to create tailored content for their paid media/digital marketing initiatives and that drive revenue!
Responsibilities:
- Create concise, conversion-focused copy for paid ads, email campaigns, SMS messaging, landing pages, and other digital marketing assets.
- Collaborate across departments to ensure alignment with business goals.
- Utilize your understanding of audience behavior and different advertising channels to prepare copy for conversion-focused marketing campaigns.
- Track, test, and optimize copy by using campaign performance data and A/B testing.
Qualifications:
- 5+ years of performance/conversion-focused copywriting experience required.
- A bachelor’s degree is preferred.
- Experience developing copy for display ads, email, SMS, and digital campaigns.
- Comfortable utilizing AI tools to streamline and accelerate workflows.
- Ability to work in a fast-paced and dynamic environment with a passion for collaboration.
About the Role:
- Salary range of $85K-$95K (DOE) with annual bonus potential.
- Comprehensive and generous benefits package!
- On-site 3x/week in the Alexandria, VA office.
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