Aligning Client Values Direct Hire
Challenge
Our client, an independent 501(c)(3) public interest group focused on ensuring transparency in government and protecting taxpayer interests, needed to hire a communications specialist on a direct hire basis. Though listed as non-partisan, they had a traditionally conservative-leaning viewpoint, requiring that the communications specialist be passionate about these values and be experienced with that type of platform.
Solution
We researched our client’s values and spoke with public relations, media, and communications staff in aligned congressional offices to market the opportunity and seek referrals.
The Results
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